數位行銷[AMA] 修訂日期：2023年03月06日
[List of largest Internet Companies] [Forbes Top 100 Digital Companies] [主要公司weba2z] [初音未來] [waze] [AlphaGo] [ChatGPT] [ChatGPT的有趣使用用途] [ChatGPT使用介紹]
產業研究：[百度研究院] [阿里足跡(研究院)] [騰訊研究院] [京東研究院]
國際行銷：[全球500大企業Top500][CIA The world factbook] [World Population] [全球外匯存底排名]
[Statista: Business Data Platform]
Journal：[The Marketing Journal] [Journal of Digital and Social Media Marketing] [Journal of Innovation in Digital Marketing] [Digital Marketing Journal]
Journal：[Journal of Digital Marketing and Halal Industry]
■[Social-Media-Marketing-Plan]
人物：[圖靈 ]
書籍：[數位行銷]
□緒論：數位行銷得過去、現在與未來(Ch1)[WWW商用] [Steven Jobs] [推薦iPhone] [推薦iPad] [網路未來]
複習：行銷導讀、行銷管理、行銷研究
個案：[斗南村的一天] [Kunming Dounan Flower Market][昆明斗南花市]
個案：[ Bloemenveiling Aalsmeer ][Aalsmeer] [美式行銷]
複習：[行銷的發展趨勢] [A Review of Internet Marketing] [京東所看到的零售業未來]
□大數據：[大數據][Homeplus+tesco]
[Credit Karma] [What is a good credit score?][ Can I Raise My Credit Score? ]
[Pay as you drive] [Pay as you drive206]
[AutoInsight]; [ How we visualise data: Grocery Shopping ]
[HedgeChatter FB]： [HedgeChatter alternatives]
[Zillow][NASDAQ：ZG]、[Home Union]、[Redfin]：[ Compare homes with Zillow] [Zillow Predicts Housing Market COLLAPSE ]
[Kyruus]：[ Enterprise-Wide Patient Access] [The Patient Access Journey]
[LinkedIn]：
[Tubular ]：
[Zynga]：[Inside the office of Zynga] [Zynga] [Official 2021 BlizzConline Trailer]
[Monsanto][NYSE：MON]：[Bayer]
零工經濟：[自由職業平台Upwork][TaskRabbit] [雇主評價網站Glassdoor] [技能交換平台]
[Uber] [美食外送Postmates] [LinkedIn] [FlexJobs] [Remotasks]
秘書工作：[排程工具Doodle] [ScheduleOnce] [YouCanBook.me]
教育休課：[Coursera] [EdCast] [edX] [Udemy]
教育工作：[99designs] [Hourly Nerd (Gocatalant)] [Topcoder] [Upwork]
記帳工作：(記帳士透過網站、app協助客戶)[財務規劃Mint.com] [LearnVest] [Expensify] [Xero] [Qapital]
租借：[租借汽車Zipcar] [Uber] [Hubway(改BLUEbikes)] [Citi Bike ] [Airbnb] [Onefinestay] [Rent the Runway] [Le Tote] [Haute Vault]
[募資平台Kickstarter]
□獲利世代[作業：商業活動]
□網路行銷企劃案(Ch3)[學期團體作業]
□電子商務：四流 [世界電子商務產值UN ]
□市場區隔、目標、與定位 STP(Ch8)
個案[1-800-Flowers]
□平台經濟
個案：[迴紋針換房子] [騰訊帝國] [eWTP] [Yahoo的崛起與沒落] [Credit Karma] [E-Trade] [1688電子商務1111]
個案：[ShopBack(購物平台的平台)] [Pinkoi(亞洲設計)
專題：[三井購物中心] [環球購物中心Global Mall] [American Dream]
金流：[未來流通研究所]
□產品(Ch9) [柯達底片與富士底片的戰爭]
□[屬性] [品牌權益] [Interbrand] [ BrandZ] [Brand Finance]
□共享經濟、共創經濟 [眾創Threadless] □長尾理論
□科技創意發想與行銷意涵
□[godaddy - 台灣]
□價格(Ch10)
□比價網[ShopSavvy] [Bizrate] [Keepa - 追蹤Amazon價格] [PriceScan] [DeatTime]
□抵用券[coupons.com] [retailmenot.com] [couponcabin.com] [SmartSource] [ValPak]
□反向拍賣[Priceline] [Kayak - 台灣] [Travelocity] [美國政府採購網FEDBIZOPPS (B2G) ] [政府電子採購網]
□付款[PayPAL]
金融科技(FinTech)：互聯網金融P2P [微眾網銀] [純網銀] [Apple Pay概念股]
BNPL：[BNPL][瑞典Klarna] [affirm, AFRM] [PayPal, PYPL] [Square, SQ now Block Inc., SQ] [Greensky Inc.] [AfterPay] [Paidy] [AFTEE-tw] [Atome-tw] [Simpl] [21世紀數位] [借錢網]
□獲利模式-紅海策略、藍海策略與免費策略
□配銷(Ch11) [無人機送貨] [無人機送貨2] [小米體驗店]
□促銷(Ch12)
□促銷(Ch13)
網路社群行銷 [社群資料]
遊戲行銷 [PokemonGo] [PokemonGo大冒險] [m&m find]
□互聯網+影視 [內容之戰] [樂視] [shazam] [Amazon攻視頻]
*** old *** ***
進度：[遠距教學說明] [進度表]
5/17：[內容之戰] [互聯網+影視(一)] [個案：樂視]
5/24：[互聯網+影視(二)][個案：貓眼電影] https://tw.stock.yahoo.com/
BAT：[B百度] (百度視頻) [A阿里巴巴集團] (阿里影業-文化中國傳播集團1060HKG) (華誼兄弟300027.SHE) [T騰訊] (騰訊視頻)
股市：[NYSE] [奇摩股市] [上海證交所] [深圳] [香港(繁)]
5/31：[Disney IP]
[迪士尼IP盈利模式(快樂)] [豪門國際1] [豪門國際台灣]
電影商業模式：[網絡電影租賃網站] (Netflix) (Netflix.tw) [迪士尼] [時代華納Warnermedia] [AT&T]
6/7：[賈伯斯音樂會memo] [賈伯斯音樂會] [bk2]
6/7：[80年代歌曲](https://www.gq.com.tw/entertainment/article/%E5%85%AB%E5%B9%B4%E7%B4%9A-%E7%B6%93%E5%85%B8%E6%AD%8C%E6%9B%B2)
[八年級生歌曲] https://www.kkbox.com/tw/tc/playlist/-tEax9KBSIS_xwyViV
[九年級生歌曲] https://www.youtube.com/watch?v=Rf44-JFGNCs
[2000年歌曲] https://music-tw.line.me/playlist/905
[Napster] [Grokster] [Gnutella] [Kazaa]
[華納音樂] [環球音樂] [索尼-BMG] [環球-EMI] [索尼音樂]
[KKBOX] [iTune]
[賈伯斯音樂會memo] [賈伯斯音樂會]
[Bob Dylan] [One Too Many Morning] https://www.youtube.com/watch?v=BRpTYdcjW3g
[2006年iPod廣告] https://www.youtube.com/watch?v=epcu53U-sJQ
[The Beatles] [Strawberry Field Forever] https://www.youtube.com/watch?v=HtUH9z_Oey8
[Joan Baez] [Forever Young] https://www.youtube.com/watch?v=T4YP6WNfXa0
[Bonovan 1960s] [Catch The Wind] https://www.youtube.com/watch?v=sM-cYnSqBNM
[Glenn Gould] [Goldberg Variations-1955] https://www.youtube.com/watch?v=Cwas_7H5KUs
[Goldberg Variations-1981] https://www.youtube.com/watch?v=aEkXet4WX_c
[臥虎藏龍] https://www.youtube.com/watch?v=6sVG-itzPiI
[https://www.youtube.com/watch?v=NVCcPCVrro4]
6/14：放假一日
6/21：期末考試(數位線上測驗-預定) [期末報告撰寫與繳交規定] [學期成績計算說明]