中小企業經營管理[AMA] 修訂日期：2023年05月18日
00 [MIT OPEN] [Academy of Management] [European Academy of Management][American Management Association] [美國管理學會-tw] [台灣管理學會] [組織與管理學會]
00 [IEEE] [American Marketing Association] [The American Finance Association] [The American Accounting Association] [Association of Information System] [AACSB]
00 [Wall Street Journal] [US News and World Report] [TIME] [Economist]
01 [課程大綱 授課進度] [中小企業(定義)] [中小企業網路大學校] [歐盟SME definition]
02 [科學與藝術]
02 (略)
03 20220308[國內管理學專業期刊評比排序]
04 [經營戰略全史][Thinkers50]
05 [政府部門、營利組織與非營利組織並存之研究] [合作理想與實踐] [National Credit Union Association, NCUA]
創業計劃書 [獲利世代-商業模式]
05 20220322[Investopedia][Top Media Group] [Craigslist] [個案：Craigslist (pdf)][kijiji.tw] [kijiji.ca] [同城58] [591] [8891] [eBay] [PayPAL] [Etsy]
05 20220322[創業計劃書[創業圓夢網][創業臺北][BPlan][SBAstarting][Kickstarter] [Flying V] [Write a business plan | Business Victoria]
競爭者、消費者
06 策略：戰略、戰術、戰鬥 [策略是甚麼？][競爭五力]
06 [產業競爭策略] [財部報表分析] 半導體產業：[半導體產業] [長榮PPT] [長榮pdf]
貨櫃船產業：NEWS[The Journal of Commerce online, JOC][海上船舶航線][上海航運交易所] (上海出口集裝箱綜合指數SCFI) (SCFI) [貨櫃船駕駛技術] [貨櫃船產業] [海運燃油價格表-中油]
貨櫃船產業： 研究機構[Alphaliner] [英國Drewry (World Container Index) ] [Clarksons Shipping Services] [航貿周刊]
貨櫃船產業：TOP lines[MarketWatch][馬士基Maersk A][Infront][瑞士地中海MSC, Mediterranean Shipping Company S.A.(私)][法國達飛CMA CGM(私)][中國遠洋COSCO]
貨櫃船產業：[德國赫伯羅特(Hapag-Lloyd)][日本海洋網聯ONE： 川崎汽船、商船三井、日本郵船][長榮] [南韓現代商船HMM] [陽明] [以星綜合通運][萬海] [Orient Overseas Container Line]
貨櫃船產業：三大聯盟[2M] [Ocean Alliance] [THE Alliance]
交通追蹤：[Marinetraffic] [船舶追蹤] [marinetraffic] [即時航班追蹤] [flightradar]
07[藍海策略] [科技創新發想與行銷意涵][太陽馬戲團] [Ecosystem Valuation] [紅海策略]
08 [創新者的解答][資料儲存媒體][iCloud儲存空間] [免費策略] [創新商業模式] [創新的兩難與解答][創新的兩難] [CPU] [創新的解答] [Cases - The Innovator's Solution]
08 [class20220329創新][創新的兩難]
11 20220503[腦力激盪]
12 20220510[大數據] ：[Netjets][Novo Nordisk](NovoPen)(FlexTounch@pen)[Pfizer] [Direct Line] [Vanguard Group] [Charles Schwab]
13 20220517[四、顧客團體(參見數位學苑)]
14 20220524[五、產品與服務(參見數位學苑)]
14 20220524[影響消費者購買穿戴式裝置關鍵因素] [Determinants of Intention to use Google Lens (*)] 應用[ 智慧穿戴裝置市場][當導覽遇上穿戴式裝置 ][智慧醫療於健康照護之應用 ]
15 20220531[六、功能與感性(參見數位學苑)]
15 20220531[品牌形象、知覺價值對顧客滿意度影響之研究-Garmin]應用[ 發電腳踏車][ 人力發電收音機 ] [Power generation road] [Musical road]
16 20220607 期末報告[創業計劃書撰寫說明][行銷計畫書撰寫說明[繳交WORD(摘要)、PPT、錄影]
專題：
[價格策略：價格與價值(PPT)] [(PDF)] [鑽石與水的矛盾] [啤酒與水的價格] [杜蘭朵公主]
[詭辯的技巧]
[溝通：感性與理性]
[數據的迷宮][換不換？有關係！]
[危機總動員]
補充：國際行銷
[全球500大企業Top500][CIA The world factbook] [World Population] [全球外匯存底排名]