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DBA2- MM-2009

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MPs:  T1-T13 ,T14

term paper on a MP case: 0518; 0525; 0601; 0608;0615;  0622(09:30-12:00,#2F06)

• A team (firms related): 1 person on 1 firm( product market) related to each other 

• 10-20 pages written report submitted at the second time of presentation (05/25)

• 10 minutes oral report by Power Point or transparencies each MP

• select a global  corporate philanthropy(+)

• contents(980504): base on Ex21-10, Ex2-11; also refer to Ex 2-5, Ex3-2, Ex3-3,Ex3-7(Ex3-8;Ex3-9), Ex3-13, Ex4-2, Ex7-8, Ex9-7, Ex10-3, Ex11-4, Ex16-5, Ex16-6, Ex17-2, Ex17-3, Ex19-5, Ex19-7, Ex19-15, Ex19-2(also, p190, p167), Appendix B-1(also, p%)

• references- data used; websites visited

0504- Ex-list

DBA2- MM-2008-   syllabus I    outline 

 ch8   ch9  ch17  ch14   ch12   ch11    ch10     ch13

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09/15 ch1-KeyTerm(09/22)    Mspp-4ps

11/24 10:10- 11:30 Mid-Exam ch1   ch2   ch3   ch4   ch5   ch6   ch7

12/15  quiz2   ch1-ch7 short answers

12/22 12/29 01/05-TM+MM-presentation on Ex4-3 ,Ex2-5   ¡¹¡¹¡¹  2008-9:

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03/31quiz 1¡¹ 8:30-11:10am;get a copy of AppendixC ch1,ch2,ch4,ch6,ch7,ch8,ch9,ch10,ch14,ch17,,ch22,AppendixB-C, Mspp.. ; open book[ 4/7-5/26 ]

04/07 ch20,ch21 [ 4/7-5/26 ], Tab22.1(T3), Ex18-3(T2), Ex18-4(T2),Ex18-6(T2)

04/14 mid. exam ¡¹ 9:10-10:30am; get a copy of Appendix C  quiz1 + ..open book; #°Ó2F02dba2A(¥ø¤GA)  #°Ó2F07dba2B(¥ø¤GB)  #°Ó1F01non-dba2(«D¥ø¤G)

04/21 ch15,ch16[ 04/22-5/26 ]

04/28 quiz 2¡¹;8:30-11:10am; get a copy of Appendix C mid. exam + ...open book

05/05 ch18,ch19[ 5/5-5/26 ] preparing a MP

05/12 discussing the MP

05/19 discussing the MP

MM-presentation on MP ¡¹¡¹¡¹  2005:

05/26(4)¡¹-A-      06/02(6)¡¹--B--          06/09(3)¡¹ ---C---

A2µØ¯è¡¹¡¹¡¹¡¹¡¹¡¹,A5¥x¿n¹q¡¹¡¹¡¹¡¹¡¹,A67-11¡¹¡¹¡¹¡¹¡¹¡¹¡¹,A7ªF´Ë Áʪ«¡¹¡¹¡¹¡¹¡¹¡¹

B1LaNew¡¹¡¹¡¹¡¹¡¹¡¹¡¹, B3A3°¨¯è¡¹¡¹¡¹¡¹¡¹,B4A8¼b¥Í¡¹¡¹¡¹¡¹¡¹,B5»·¶Ç¡¹¡¹¡¹¡¹¡¹¡¹,B6©_¬ü¡¹¡¹¡¹¡¹,B7¦n¼Ö­}¡¹¡¹¡¹¡¹¡¹,B8³Á·í³Ò¡¹¡¹

C1¸Î¶©¤é²£¡¹¡¹¡¹¡¹¡¹¡¹¡¹,C2¹CÀ¸¾ï¤l¡¹¡¹¡¹¡¹¡¹,C4¤¤°ê«H°U¡¹¡¹¡¹¡¹¡¹,C6Toyota¡¹¡¹¡¹¡¹¡¹,C7¶¶µo3C¡¹¡¹¡¹¡¹

Pi j  i=A,B,C;j( time period )=1(0825-0840),2(0845-0900),3(0905-0920),4(0925-0940),5(0945-1000), 6(1005-1020), 7(1025-1040), 8(1045-1100)

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term paper on MP case

• 1-8 persons each team

• 10-20 pages written report submitted at first time of presentation (05/26):A2,A3,A5,A6,A7,A8,B5,C1 ¡F(06/02):B1,B6,B7,B8 ¡F(06/09):C2,C4,C6,C7

• oral report by Power Point or transparencies

• select a global  corporate philanthropy

• contents: refer to Tab 2.2, Fig17.4,Tab18.3(col-1,col-2,col-3),Fig14.2,Fig14.3,Fig22.4, TabB.1+TabB.4, TabB.2,  Appendix C, Ex19-14(M), Tab22.1(K), Tab17.1, Fig17.3( not Tab 17.3)

• references- data used; websites visited

06/23  09:10-11:10am #°Ó2F13 ¡¸ FINAL EXAM REQUIRED if 1) no team, complete 10 samples MP or 2)¡¹ = {0,1,2,3,4,5}..

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MM-presentation¡¹¡¹¡¹  2004:12/23¡¹-C -       12/30¡¹--I--          1/6'05¡¹ ---M---

¡@C6FedExP:R+++(12/23)     C8Ralph LaurenP:R+++(12/23)

¡@I2Campbell SoupP:R+++(12/23)   I3YahooP:R++(12/30)  I5McDonald'sP:R++(12/30)  I6JcpennyP:R+++(12/23)   I7WhirlpoolR++++(12/23

¡@M1eBayR+++(12/23)   M2NikeR+++(12/23)  M3TomraR++(12/30) M4marketing researchR+(1/12) M5winning communicationR+++(12/23)  M6NokiaR+(1/06)             M7Homestore.comR+++(12/23)            M8Chunghwa telecomR+(1/06)

MPYulonR+++(12/23) 

( time period )=1(0825-0840),2(0845-0900),3(0905-0920),4(0925-0940),5(0945-1000), 6(1005-1020), 7(1025-1040), 8(1045-1100)

term paper on MM case

• 1-8 persons each team

• 5-10 pages written report submitted at first time of presentation (12/23)

• oral report by Power Point or transparencies

• select an opening case

• contents: refer to Tab 2.2 (MP)

• references- data used; websites visited

1/13'0509:10-11:00am¡¸ FINAL EXAM REQUIRED if 1) no team, or 2)¡¹ = {0,1,2,3}