謝旻凯、蕭嘉惠(2009,Dec.)品牌管理於學校代表隊之應用。2009年兩岸運動觀光產業暨體育發展研討會論文集,頁221-234。台灣:台北。(ISBN
978-986-85886-0-8)
Hsiao, C. H., Wu, K. H., & Wu, S. W. (2009,
July). A study on the customer's participation behaviors and
satisfaction with Yazhi Sports Center.
Joint Conference: 4th Asia-Pacific Conference
on Exercise and Sports Science & 8th International Sports
Scicence Conference, Kota Bharu,
Malaysia.
Hsiao,
C. H. (2005, Dec.).
理解式教學法對不同學齡學生教學效果的影響。The
Teaching Games for Understanding International Conference
2005, New
Territories, Hong Kong.
Hsiao, C. H. (2005, Aug). A case study on
identification of event marketing on campus. 23 Universiade
2005 Izmir FISU Conference, Izmir, Turkey.
蕭嘉惠(2005,May)。花東地區運動休閒產業分類研究。中華民國大專院校九十四年度體育學術研討會專刊,頁179-187。台灣:苗栗。
呂謙、蕭嘉惠(2004,May)。2003太魯閣國際馬拉松賽會管理之研究。2004年產官學運動與休閒管理學術研討會論文集,頁19-30。台灣:台北。
蕭嘉惠、鄭志富、翁子惠(2003,Dec.)。賽會行銷對企業行銷目標認同之影響研究。中華民國體育學會九十二年度體育學術論文發表會。台灣:台北。
Hsiao, C. H. (2003, Nov.). Event
sponsorship: spectator perceptions at athletic games of
Taiwan. Sports Management Association of Australia and New
Zealand 9th Annual Conference, Dunedin, New
Zealand.
Hsiao, C. H. (2003, May). Sport
sponsorship: a case study of the 2002 collegiate athletic
games in Taiwan. North American Society for Sport Management
2003 Conference, Ithaca, New York.
Hsiao, C. H. (2002, Oct). Intermediate
measures and recognition testing of sponsorship during 2001
national athletic games in Taiwan. 2002 AIESEP World Sport
Science Congress, Spain.
Hsiao, C. H. (2002, June). An analysis
for the management of sport sponsorship programmes.. The 44nd
ICHPER-SD World Congress, Taipei, Taiwan.
Hsiao, C. H. (2002, May). The
interrelationship between volleyball coaches’ leadership and
players’ performance as well as satisfaction in Taiwan. 17th
Annual North American Society for Sport Management
Conference, Canmore, Calgary, Canada.
Hsiao, C. H. (2000, Sep). A study of
coaches’ leadership behavior in collegiate men’s volleyball
teams. 2000 AIESEP World Sport Science Congress, Yeppoon,
Rockhampton, Queensland, Australia.
Hsiao, C. H. (1999, July). Intermediate
measures and recognition testing of sponsorship advertising
at a collegiate athletes games in Taiwan. 42nd
ICHPER-SD World Congress, Cairo, Egypt.
Hsiao, C. H. & Chen, Y. J. (1998, July).
A study of coaches’ leadership behavior in colleges of
Hualien. 1998 AIESEP World Congress, Long Island, New York,
U.S.A.
Hsiao, C. H. & Cheng, C. F. (1998, May).
A comparative study of leadership behavior among
multidiscipline of sports coaches in Taiwan. 13th
Annual North American Society for Sport Management
Conference, Buffalo, New York, U.S.A.
Hsiao, C. H. (1998, January). The
confusion of sports sponsorship between commercialism and
commercialization. The 1998 Asian Conference of Sport
Science and Physical Education, Taipei, Taiwan.
Hsiao, C. H. & Cheng. C. F. (1997,
August). A comparative study of cogitating factors in sport
sponsorship between corporation and sport organization
managers. FISU Conference—Conference on the study for the
university sport, Catania, Italy.
蕭嘉惠(1997,May)。台灣地區不同運動項目教練領導行為比較研究。國立花蓮師範學院創校五十週年學術研討會。台灣:花蓮。(獲國科會乙種研究獎勵)
蕭嘉惠(1996,May)。運動組織與企業組織經理人對贊助運動考量素之比較研究。第廿七屆大專院校運動會學術研討會。台灣:台北。(獲大會頒優異論文獎,國科會乙種研究獎勵)
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